Google Auto-Upgrades Campaigns to AI Max September 1 — 7 Updates Every Business Needs to Know

Sep 1Google auto-upgrades ACA and Broad Match campaigns to AI Max
Feb 27DSA campaigns get extended deadline — not September anymore
Sep 4Google Assistant disappears from Android — replaced by Gemini
130MReddit daily active users — surpasses milestone for first time
In this article
  1. ⚠️ September 1 Deadline — Google Auto-Upgrades Campaigns to AI Max
  2. DSA Migration Delayed to February 2027 — But Not Everything
  3. Meta is Crawling the Web to Build Its Own Search Index
  4. Google Assistant Disappears September 4 — Gemini Takes Over
  5. Google Reps Are Emailing Advertisers Directly — What to Do
  6. Reddit Surpasses 130M Daily Users — What This Means for Marketing
  7. ChatGPT Ads Gets Conversation Format — A New Ad Model Entirely
  8. What Every Business Should Do Right Now
  9. Frequently Asked Questions

This week’s digital marketing news is dominated by two imminent deadlines — both landing in the first week of September — that require action from anyone running Google Ads. Beyond those deadlines, there are significant developments from Meta, Reddit, and ChatGPT that point to where marketing is heading next.

Here’s everything that matters — clearly explained, with specific action steps for each update.

⚠️ Two September deadlines this week: September 1 and September 4 both bring significant changes to Google products. Read Sections 1 and 4 first if you run Google Ads or use Google Assistant on Android.

1. ⚠️ September 1 Deadline — Google Auto-Upgrades Campaigns to AI Max

This is the most urgent update this week. Campaigns using Automatically Created Assets (ACA) and the campaign-level Broad Match setting will be automatically upgraded to AI Max starting September 1, 2026. This is not optional and there is no way to opt out after the deadline.

Action Required Before September 1

Two types of campaigns are affected — check yours today

What is being auto-upgraded on September 1:

  • Campaigns using Automatically Created Assets (ACA) — where Google was generating ad headlines and descriptions automatically from your website content
  • Campaigns using campaign-level Broad Match setting — where broad match was applied at the campaign level rather than keyword level

To avoid the automatic migration you must, before September 1, either manually disable automatically created assets or the Broad Match setting in the affected campaigns, or move to AI Max actively yourself. According to Google, there is no third option that keeps the old settings unchanged.

What AI Max changes about your campaigns:

  • AI-powered search term matching based on real-time user intent — not traditional keywords
  • AI-generated ad creatives pulled from your website content
  • Broader reach than keyword-based campaigns
  • Less direct control over which search queries trigger your ads

Your options before September 1:

  1. Migrate to AI Max proactively now — gives you control over the settings and time to configure negative keywords and URL controls before the forced migration. Recommended if you want the benefits of AI Max.
  2. Disable ACA and campaign-level Broad Match before September 1 — keeps your campaigns in their current format and avoids the forced upgrade. Recommended if you want to maintain control of your current setup.
  3. Do nothing — Google auto-upgrades your campaigns on September 1 with default settings. Not recommended — you lose control of the migration process.
Which option should you choose? If your current campaigns are performing well, disable ACA and campaign-level Broad Match before September 1 to preserve your setup. If performance has been inconsistent or you want to test AI Max, migrate proactively now so you control the configuration rather than letting Google do it automatically with default settings.

2. DSA Migration Delayed to February 2027 — But Not Everything

There’s an important clarification this week that many advertisers have misunderstood. There are two parallel deadlines in 2026. Dynamic Search Ads have a reprieve until February 2027. Automatically created assets and the campaign-wide Broad Match setting, by contrast, will be upgraded automatically on September 1, 2026 as originally planned.

Important Clarification

The June delay announcement only applied to DSA — not ACA or Broad Match

In June, Google announced that the DSA migration to AI Max was being delayed from September 2026 to February 2027. Many advertisers read this as “everything is delayed until February” — but that’s incorrect.

What was delayed:

  • Dynamic Search Ads (DSA) auto-migration → delayed to February 2027
  • New DSA campaign creation was also restored on June 15

What was NOT delayed and is still September 1:

  • Automatically Created Assets (ACA) → still September 1, 2026
  • Campaign-level Broad Match setting → still September 1, 2026

If you run Dynamic Search Ads specifically — you have until February 2027. But if you use ACA or campaign-level Broad Match — September 1 is your deadline regardless.

3. Meta is Crawling the Web to Build Its Own Search Index

Meta appears to be crawling the web to build its own search index. This is a significant development that could reshape how Facebook and Instagram surface content and potentially how ads are targeted in the future.

What’s Happening

Meta wants its own search capability — independent of Google

Meta’s AI assistant currently relies on third-party search providers (including Bing) to answer questions on Facebook, Instagram, and WhatsApp. Building its own search index would give Meta independence from external providers — and potentially allow it to surface web content, business information, and product listings directly within its platforms.

Why this matters for your business:

  • Your website content could become discoverable through Facebook and Instagram search in ways it isn’t today
  • Meta’s AI assistant could start recommending local businesses and services based on web data — similar to the ChatGPT-Yelp dynamic we covered last week
  • A Meta search index could eventually enable new ad formats tied to search intent within Meta’s platforms

What to do: Nothing urgent right now — this is early stage. But it reinforces a consistent theme: having a well-structured, clearly described website benefits your visibility across all AI and search platforms, not just Google. Keep your service pages clear, your business information consistent, and your content genuinely useful.

4. Google Assistant Disappears September 4 — Gemini Takes Over

Google has announced that Google Assistant will begin disappearing from Android devices starting September 4, 2026, as the company completes its transition to Gemini as its primary AI assistant. The change will affect Android phones and tablets, as well as connected devices like Wear OS watches, compatible headphones, earbuds, and Android Auto experiences projected from mobile devices. Once the transition reaches a device, users will no longer be able to switch back to Google Assistant.

Platform Shift

What replacing Google Assistant with Gemini means for your marketing

This matters for businesses because Gemini is significantly more capable than Google Assistant — and more connected to Google’s broader AI ecosystem including Google Search, Google Ads, and Google Business Profile.

Key implications:

  • Voice search quality improves — Gemini gives more nuanced, conversational answers than Assistant did. “Hey Google, find me a plumber near me” will return more sophisticated results.
  • Google Business Profile becomes more important — Gemini draws on Google’s knowledge graph and Business Profile data when answering local queries. A complete, review-rich profile is even more valuable.
  • Conversational search grows — users who previously asked Assistant simple questions will ask Gemini more complex, multi-turn questions. Your content needs to answer follow-up questions, not just first queries.
  • Android Auto integration — Gemini in Android Auto means better local search while driving. For local service businesses this is a significant visibility opportunity.

5. Google Reps Are Emailing Advertisers Directly — What to Do

Google reps are emailing agency-managed advertisers directly again. This happens periodically and causes confusion — clients receive emails that look official from Google recommending changes to their campaigns.

Important Warning

These emails are sales outreach — not mandatory recommendations

Google’s sales representatives are measured on how much advertisers spend — not on whether their recommendations improve your results. When Google reps email you directly suggesting budget increases, new campaign types, or feature enablement, treat these as sales suggestions rather than expert recommendations.

What to do when you receive a Google Ads email:

  • If you have an agency managing your account — forward the email to them rather than acting on it yourself
  • Never increase your budget or enable new features based solely on a Google rep email
  • Check whether the recommendation actually aligns with your campaign goals and current performance
  • Legitimate policy changes from Google are announced in the Google Ads interface, the Google Ads blog, and through your account notifications — not just in sales emails
  • You can unsubscribe from Google rep outreach emails in your Google Ads settings

6. Reddit Surpasses 130M Daily Users — What This Means for Marketing

Reddit surpasses 130 million daily active users. This milestone matters for marketers because Reddit has become one of the most important sources of authentic, high-trust content that Google’s AI cites — and a growing advertising platform in its own right.

Platform Growth

Reddit is now a serious part of the search and marketing landscape

Why Reddit matters for your SEO:

  • Google frequently surfaces Reddit threads in AI Overviews and search results because Reddit is perceived as authentic user-generated content
  • Your brand being mentioned positively on relevant Reddit communities directly influences how AI systems perceive your credibility
  • Negative Reddit threads about your business can appear prominently in searches for your brand name

What to do:

  • Search for your business name and your service category on Reddit — see what’s being said
  • If relevant communities exist for your industry, participate genuinely — answer questions, share expertise, avoid overt promotion
  • Monitor Reddit mentions of your brand using Google Alerts set to “site:reddit.com [your brand name]”

7. ChatGPT Ads Gets Conversation Format — A Completely New Ad Model

OpenAI is testing a genuinely new ad format that replaces the click-to-website model with a click-to-conversation one. A new format spotted in ChatGPT Ads Manager would have a clicked ad open a business-specific ChatGPT conversation instead of a landing page. This “Agent” campaign makes it possible for advertisers to use their business website and data for agent-powered campaigns.

New Ad Format

Instead of clicking to a website — users click to a conversation with your business AI

This is a fundamentally different concept from any existing ad format. Instead of your ad leading to a landing page where users read static content — the ad opens a ChatGPT-powered conversation that can answer questions, qualify the prospect, and guide them toward a booking or enquiry — all within the ChatGPT interface.

The potential implications:

  • Removes the landing page step entirely — a high-friction point in most lead generation funnels
  • Allows AI to qualify prospects conversationally before they become a lead
  • Could significantly improve conversion rates for complex service businesses where prospects have many questions before committing
  • Represents a genuinely new model of advertising that doesn’t fit traditional metrics like CTR and landing page conversion rate

What to do: This format is still being tested and not widely available. Watch for it in your ChatGPT Ads Manager. When it becomes available, it’s worth a small test — particularly for service businesses where the sales process involves answering many client questions before they commit.

What Every Business Should Do Right Now

This Week’s Action Plan

In order of urgency — September 1 is 17 days away

  1. TODAY — Check for ACA and Broad Match campaigns
    Log into Google Ads. Check which campaigns use Automatically Created Assets or campaign-level Broad Match. Decide before September 1 whether to migrate to AI Max proactively or disable these settings to preserve your current setup.
  2. THIS WEEK — If you use DSA — breathe
    DSA migration is now February 2027. You have time. But use that time to test AI Max proactively rather than waiting for the forced migration.
  3. THIS WEEK — Review any emails from Google reps
    If you’ve received recommendations from Google reps recently, review them critically or forward to your agency. Don’t implement changes based solely on sales emails.
  4. THIS WEEK — Search Reddit for your brand and service
    Know what’s being said about you and your industry on Reddit — it’s increasingly appearing in Google Search results and AI citations.
  5. SEPTEMBER 4 — Update Google Assistant habits
    From September 4, Google Assistant becomes Gemini on Android. Ensure your Google Business Profile is fully complete to maximise visibility in Gemini’s local recommendations.
  6. ONGOING — Keep your website content clear and well-structured
    With Meta building its own search index and Gemini replacing Assistant, multiple AI systems are now crawling your website. Clear, structured, helpful content benefits your visibility everywhere.
The September theme: The first week of September brings two Google changes — the AI Max upgrade on September 1 and the Gemini transition on September 4. Neither requires panic, but both require awareness. Check your campaigns before September 1, make a deliberate choice about AI Max, and make sure your Google Business Profile is complete before Gemini takes over local search on Android.

Not Sure How the September Changes Affect Your Campaigns?

Book a free strategy call with Zexers. We’ll review your campaigns before the September 1 AI Max deadline, check your Google Business Profile ahead of the Gemini transition, and make sure you’re set up to benefit from these changes rather than be caught out by them.

Book My Free Strategy Call

Free call. No commitment. Response within 1 business day.

Frequently Asked Questions

What happens if I do nothing before September 1 and my campaigns use ACA or Broad Match? ⌄
Google will automatically upgrade your campaigns to AI Max with default settings on September 1. This means AI-powered search term matching will activate, your targeting will broaden, and AI-generated creatives will be enabled — all without your input on configuration. Some campaigns see improved performance from this. Others see costs rise as broader targeting brings in lower-quality traffic. Acting before September 1 gives you control over the migration rather than leaving it to Google’s defaults.
My Dynamic Search Ads are working well — should I migrate to AI Max now or wait until February 2027? ⌄
If your DSA campaigns are performing well, there’s a strong argument for testing AI Max proactively now rather than waiting for the February forced migration. Proactive migration lets you run DSA and AI Max in parallel, compare performance, and refine your AI Max setup before you lose the option to fall back to DSA. If you wait until February and the forced migration disrupts performance, you’ll have no DSA fallback. Test early, on your own terms.
Will Gemini replacing Google Assistant affect how my business appears in voice search? ⌄
Yes — Gemini is more capable than Assistant and draws more heavily on Google’s full knowledge graph, including Google Business Profile data, reviews, and website content. The most important thing you can do is ensure your Google Business Profile is 100% complete with accurate information, strong reviews, regular posts, and clear service descriptions. This is the primary data source Gemini uses for local business recommendations.
Should I be advertising on Reddit? ⌄
Reddit Ads are worth testing for B2B businesses and for brands targeting tech-savvy or research-oriented audiences — Reddit users tend to be highly engaged and spend significant time evaluating options before purchasing. For most local service businesses, Reddit Ads are not a priority channel right now. The more immediately valuable action is monitoring and participating in relevant Reddit communities organically, since Reddit content is increasingly appearing in Google Search results and AI citations.
Z
Zexers Performance Team

Performance marketing agency specializing in Google Ads, SEO, and lead generation. We cut through the noise of platform updates so our clients always know what actually matters — and what to do about it.

Google Drops $50K Requirement for Lead Forms — 8 Updates Every Business Needs to Know

$0minimum spend — Lead Form assets now open to all advertisers
Aug 31Local Inventory Ads enabled by default for all Shopping campaigns
6monew Google Ads policy appeal deadline — act within 6 months
41%of LinkedIn posts now show signs of AI generation
In this article
  1. Google Drops $50K Requirement — Lead Form Assets Now Free for Everyone
  2. Google Local Services Ads Moving Into Google Ads Platform
  3. Local Inventory Ads Enabled by Default from August 31
  4. Google Search Now Powered by Gemini 3.5 Flash-Lite
  5. Google Tag Manager Gets Guided Setup for Conversion Tracking
  6. Google Ads Policy Appeals Now Limited to 6 Months
  7. 41% of LinkedIn Posts Show Signs of AI — What This Means for Your Brand
  8. Google Ads Moves Missed Opportunities to Recommendations Tab
  9. What Every Business Should Do Right Now
  10. Frequently Asked Questions

This week in digital marketing has delivered a mix of genuinely useful new features, important deadline reminders, and a few changes that require immediate action from businesses running Google Ads. There’s also a notable data point about AI-generated content on LinkedIn that every business using social media needs to know about.

Here’s everything that matters this week — with clear action steps for each update.

New this week worth acting on immediately: Google has removed the $50,000 minimum spend requirement for Lead Form assets — one of the most impactful Google Ads features is now accessible to businesses of any size. If you haven’t used Lead Form assets before, this week is the time to set them up.

1. Google Drops $50K Requirement — Lead Form Assets Now Free for Everyone

This is the most actionable update this week. Google has expanded access to its native lead generation format by removing the $50,000 ad spend requirement and introducing new integrations and simplified eligibility criteria.

What Changed

Lead Form assets are now available to every Google Ads advertiser

Lead Form assets (formerly Lead Form extensions) let users submit their contact details directly within Google’s search results — without ever visiting your website. A user sees your ad, taps “Get a quote” or “Book a call”, fills in their name, email and phone number, and submits — all without leaving Google.

Why this matters for small and medium businesses:

  • Previously only available to advertisers spending $50,000+ on Google Ads
  • Now available to every advertiser regardless of spend level
  • Eliminates the landing page step — reducing friction and improving conversion rates
  • Works especially well on mobile where typing a URL is inconvenient
  • New integrations allow leads to flow directly into your CRM or email system

What to do right now:

  1. Go to your Google Ads account
  2. Select any Search or Performance Max campaign
  3. Go to Assets → Add asset → Lead form
  4. Create a form with your headline, description, and the fields you need (name, email, phone)
  5. Set up a webhook or CRM integration so leads go directly to your sales team
  6. Set up an instant email notification so you can follow up within 5 minutes

Lead Form assets work best for service businesses — law firms, plumbers, medical practices, agencies, real estate — where the goal is a direct enquiry rather than a website visit.

2. Google Local Services Ads Moving Into Google Ads Platform

Google Local Services Ads are transitioning to the main Google Ads platform. This is a significant structural change for any local service business that runs Local Services Ads.

What’s Changing

Local Services Ads will be managed inside Google Ads — not separately

Until now, Local Services Ads (LSAs) — the “Google Guaranteed” ads that appear at the very top of local search results — were managed through a completely separate platform at ads.google.com/local-services-ads. They’re now moving into the main Google Ads dashboard.

What this means practically:

  • All your ad campaigns — Search, Display, Performance Max, and now LSAs — in one place
  • Unified reporting across all campaign types
  • Easier budget management across all Google advertising
  • Potential for better cross-campaign optimisation as Google’s AI sees all your data together

What to do: If you run Local Services Ads, watch for migration notifications from Google. The transition should be automatic but check your LSA dashboard regularly during the transition period to ensure campaigns continue running without interruption.

3. Local Inventory Ads Enabled by Default from August 31

This update is specifically relevant for businesses with physical retail locations. Google confirms Local Inventory Ads will be automatically enabled for all Shopping campaigns starting from August 31st, aiming to enhance local shopping experiences.

Action Required by August 31

Shopping campaigns will automatically show local inventory — opt out if needed

Local Inventory Ads show users that a product is available to buy in a nearby physical store — including real-time stock levels and store location. From August 31 this will be switched on automatically for all Shopping campaigns.

This is good news if:

  • You have a physical retail location
  • Your inventory data is accurate and up to date in Google Merchant Center
  • You want to drive foot traffic as well as online sales

This needs attention if:

  • Your inventory data in Google Merchant Center is outdated or inaccurate
  • You are an online-only retailer with no physical store
  • You don’t want to advertise local stock availability for any reason

What to do before August 31: Check your Google Merchant Center inventory feed. If your stock data is accurate and you have physical locations — great, no action needed. If your data is inaccurate or you’re online-only, go to your Shopping campaign settings and opt out of Local Inventory Ads before the automatic enablement date.

Google Search has integrated the Gemini 3.5 Flash-Lite AI model for enhanced search experiences. This is the latest and most efficient version of Google’s Gemini AI — replacing the previous model powering AI Overviews and AI Mode.

What This Means

Faster, smarter AI answers — and new citation card placements being tested

Gemini 3.5 Flash-Lite is faster and more efficient than its predecessor — which means AI Overviews will load faster and potentially appear on more queries. Google AI Mode and ChatGPT are also testing new citation card placements — meaning how your business gets cited in AI answers could look different soon.

What to do: The same content principles that helped you get cited before still apply — clear structure, direct answers, strong authorship signals. No immediate action needed, but monitor your Search Console impressions over the next 30 days to see if AI Overview appearances change for your key topics.

5. Google Tag Manager Gets Guided Setup for Conversion Tracking

GTM’s new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components. This is a genuinely useful update for businesses struggling with conversion tracking setup.

New Feature

Conversion tracking setup just got significantly easier

Setting up Google Ads conversion tracking through Google Tag Manager has historically required technical knowledge — understanding triggers, variables, and tag firing rules. The new guided setup walks you through the process step by step, automatically configuring the key components.

Who this helps most:

  • Small businesses without a dedicated developer
  • Businesses that have been putting off setting up conversion tracking
  • Agencies onboarding new clients who need tracking set up quickly

What to do: If your Google Ads conversion tracking isn’t set up yet — now is the easiest time to do it. Go to Google Tag Manager, look for the guided setup option for Google Ads, and follow the steps. Accurate conversion tracking is the single most important technical foundation for any Google Ads campaign.

6. Google Ads Policy Appeals Now Limited to 6 Months

Starting July 21, 2026, the option to appeal a policy decision directly from your Google Ads account will not be available for policy decisions made more than 6 months prior.

New Rule

You have 6 months to appeal any Google Ads policy decision

If Google flags one of your ads or your account for a policy violation, you now have a 6-month window to appeal that decision directly from your Google Ads account. After 6 months, the in-account appeal option disappears — though you may still be able to contact support through other channels.

What to do:

  • Check your Google Ads account for any existing policy violations or disapproved ads
  • If you have any policy decisions older than 5 months that you haven’t appealed — do it now before the window closes
  • Going forward, address any policy violations promptly — don’t let them sit unresolved
  • Go to Policy Manager in Google Ads to see all current and historical policy decisions

7. 41% of LinkedIn Posts Show Signs of AI Generation — What This Means for Your Brand

A recent report from Pangram estimated that 41% of posts on LinkedIn showed signs of AI generation, highlighting a growing problem across all apps. And at the recent Cannes Lions Festival, Reddit’s EVP of community told brands to “act like a citizen, not like a billboard.”

The Bigger Picture

AI-generated content is flooding social media — and audiences are noticing

When nearly half of LinkedIn posts are AI-generated, the feed becomes homogenous. Every post sounds the same. Every insight feels recycled. Users scroll past without engaging because nothing feels genuine.

This creates a significant opportunity for businesses willing to show up as real humans with real opinions and real expertise.

What separates content that gets engagement in 2026:

  • Specific real-world examples — “We ran this campaign for a law firm last month and here’s what happened” beats any generic tip
  • Genuine opinions — take a position, disagree with conventional wisdom, share what you actually think
  • Behind-the-scenes reality — show the process, the mistakes, the iterations — not just the polished outcome
  • Client results with specifics — “Generated 47 leads in 30 days at $28 CPL” is infinitely more compelling than “we help businesses grow”

Use AI to help you write faster — but always add your own voice, your own experience, and your own specific examples. That’s what 59% of LinkedIn is not doing right now. It’s your competitive advantage.

8. Google Ads Moves Missed Opportunities to Recommendations Tab

Google Ads has relocated the “Missed Opportunities” report to the Recommendations tab. This is a minor interface change but worth knowing so you can find it.

Interface Change

Where to find Missed Growth Estimates in your Google Ads account

The Missed Opportunities report — which shows you estimated performance you could have achieved with different budget, bidding, or targeting settings — has moved from its previous location to the Recommendations tab in Google Ads.

What to do: Go to Recommendations in your Google Ads account. You’ll now see both Google’s optimization suggestions and the missed growth estimates in the same place. Review these monthly — they can highlight genuine opportunities to improve campaign performance, though treat Google’s suggestions with appropriate scepticism since some recommendations benefit Google’s revenue more than your results.

What Every Business Should Do Right Now

This Week’s Action Plan

7 things to do — in order of impact

  1. TODAY — Set up Lead Form assets
    Go to Google Ads → any Search campaign → Assets → Lead form. Create a form and set up instant lead notifications. This is now available to everyone and could immediately increase your lead volume.
  2. THIS WEEK — Check for unappealed policy violations
    Go to Policy Manager in Google Ads. If you have any violations older than 5 months — appeal them now before the 6-month window closes on July 21 decisions.
  3. BEFORE AUGUST 31 — Review Local Inventory Ads setting
    If you run Shopping campaigns, check whether automatic Local Inventory Ad enablement is right for your business. Opt out if your inventory data is inaccurate or you’re online-only.
  4. THIS WEEK — Set up GTM conversion tracking if not done
    Use the new guided setup in Google Tag Manager to get conversion tracking properly configured. This is the most important foundation for any Google Ads campaign.
  5. ONGOING — Watch your Local Services Ads during migration
    If you run LSAs, monitor them through the transition to the main Google Ads platform. Ensure campaigns don’t drop during migration.
  6. ONGOING — Make your social content genuinely human
    With 41% of LinkedIn posts AI-generated, standing out is easier than ever — just be real. Add specific examples, genuine opinions, and real client results to everything you post.
  7. ⚠️ REMINDER — August 17 bidding deadline is 26 days away
    If you haven’t checked your budget-limited campaigns yet — do it today. Lower your Target CPA or ROAS targets to match your actual performance before August 17.
This week’s theme: Google is opening up powerful features that were previously only available to big-spending advertisers — Lead Form assets being the best example. Small and medium businesses now have access to the same tools as enterprise advertisers. The playing field is levelling. The businesses that move fast to implement these features while competitors are still unaware will gain a meaningful edge.

Want Help Implementing These Updates?

Book a free strategy call with Zexers. We’ll set up Lead Form assets, check your conversion tracking, and make sure your campaigns are ready for every upcoming deadline — no fluff, no obligation.

Book My Free Strategy Call

Free call. No commitment. Response within 1 business day.

Frequently Asked Questions

What are Google Lead Form assets and how do they work? ⌄
Lead Form assets are a Google Ads feature that lets users submit their contact details directly within the search results page — without visiting your website. When someone clicks your ad, a form appears asking for their name, email, and phone number. They submit it without ever leaving Google. You receive the lead instantly via email notification or CRM integration. They work especially well on mobile and for service businesses where the goal is a direct enquiry.
How do I check for Google Ads policy violations in my account? ⌄
Go to your Google Ads account and click on Tools in the top navigation. Look for Policy Manager under the Setup section. This shows all current and historical policy decisions on your account — including disapproved ads, account-level violations, and any decisions you haven’t yet appealed. Review this monthly to stay on top of any issues before they affect your campaigns.
Will Local Inventory Ads affect my online-only Shopping campaigns? ⌄
If you are an online-only retailer with no physical store, Local Inventory Ads won’t show for your products because there’s no local store inventory to display. However it’s worth checking your Shopping campaign settings after August 31 to confirm the automatic enablement hasn’t caused any unexpected changes to your campaigns.
Should I use AI to write my social media posts? ⌄
Yes — but don’t publish raw AI output. Use AI to draft, structure, or speed up your writing — then add your own specific examples, real client results, genuine opinions, and personal voice before posting. The 41% of LinkedIn posts that read as purely AI-generated get significantly less engagement because they lack specificity and personality. AI efficiency plus human authenticity is the winning combination.
Z
Zexers Performance Team

Performance marketing agency specializing in Google Ads, SEO, and lead generation. We monitor every major platform update so our clients can act on new opportunities before their competitors even know they exist.